Metro Transit Blue Line light rail commuters may think they’ve inadvertently gotten off in New York today as models strut their stuff at stations from the Mall of America to 5th Street/Hennepin Avenue in downtown Minneapolis. The Transit Fashion Show, which kicks off at Noon at Mall of America, is a collaboration between Mall of America, [email protected] (MSP Airport’s arts and culture program), Made Here Exhibitions, and the Hennepin Theatre Trust.
Models will arrive at MSP’s Terminal 1-Lindbergh station at approximately 12:15 p.m. In addition to the fashion show, there will be a live D.J. and artwork on display. “[email protected] is the gateway to arts and culture in Minnesota for the millions of people who fly through MSP Airport,” says Robyne Robinson, arts and culture director for the Airport Foundation MSP. “It’s also a connector to the creativity that flows throughout the entire Twin Cities metro area.”
“This is the first of many collaborations between these groups,” adds Joan Vorderbruggen, cultural district arts coordinator for the Hennepin Theatre Trust. “We are all keenly focused on the power of creativity and art.”
Models will showcase fall fashion trends (70’s Bohemian, fringe, cozy knits, pattern mixing, and more) from Mall of America’s most recent look book, A Style Curation. “We wanted to bring this book to life so we developed a series of events called Art and Style,” says Jennifer Lauerman, vice president of marketing for Mall of America. “There has always been a close relationship between art and fashion—both require a creative mind and skilled craftsmanship. The Transit Fashion Show kicks off the series with a ‘wow!’”
In addition to providing a striking and apt runway, Metro Transit stations are symbolic to the arts community. “Public transportation is a staple of life for the young, creative class,” says Robinson. “Twin Cities artists, designers, and models rely heavily on Metro Transit to get to auditions, work, and school. Art is present daily on the Blue and Green lines.”
Taking a fashion show on the road is no easy task, but judging by the Twittersphere (#ARTandSTYLEMN, #mspairport, #mallofamerica, #hennepintheatre, #metrotransitmn) the group’s goal has already been met. “Hopefully we’ll get people talking,” says Lauerman.